How We Authenticate
Protecting the Integrity of the Luxury Watch Market
Luxury watches are more than just timepieces—they’re investments, heirlooms, and symbols of prestige. Brands like Rolex, Patek Philippe, Audemars Piguet, Omega, and Cartier represent centuries of craftsmanship and innovation. But with the rise of counterfeits, the market is flooded with fake watches that deceive buyers and sellers alike. At Avior Watch Boutique, we are dedicated to preserving the value and authenticity of these renowned brands. This means we only purchase genuine watches and have zero tolerance for counterfeit attempts.
If you’re considering selling a luxury watch, it’s crucial to understand that Avior has a thorough and uncompromising authentication process.
Why We Take Counterfeit Watches So Seriously
Iconic brands like Rolex, Patek Philippe, and Audemars Piguet have built their names over decades, sometimes centuries. Allowing counterfeits into the market not only devalues these brands but undermines the reputation of the entire luxury watch industry.
As a trusted watch dealer, Avior’s success is built on transparency, trust, and expertise. Ensuring every watch we buy and sell is 100% genuine is a cornerstone of our business. This commitment is not just about business—it’s about protecting our customers.
The Evolution of Counterfeits: From Knockoffs to ‘Super Fakes’
Counterfeit watches have come a long way from obvious knockoffs to what the industry now refers to as “super fakes”—clones that are almost indistinguishable from the real thing. These replicas often use high-quality materials and replicate every detail of genuine luxury watches, right down to serial numbers and micro-etchings. However, no matter how sophisticated the fake, Avior’s experts are trained to identify these deceptive imitations.
Common Super Fake Tactics:
Replica Movements: While the case and dial might appear flawless, the internal movement often reveals a fake. We disassemble each watch to inspect its inner workings with industry-standard tools.
Serial Number Recycling: Many counterfeiters use legitimate serial numbers that have been recycled from authentic watches. We cross-reference serials with production years and our own internal database.
Misaligned Micro-Details: From the engravings on the clasp to the subtle markings on the rotor, we inspect every component for inconsistencies that may go unnoticed by the untrained eye.
Our Proven Process: How Avior Detects Even the Most Convincing Counterfeits
At Avior, we implement a multi-stage authentication process that is designed to catch even the most sophisticated counterfeit watches. Here’s how we ensure only authentic timepieces make it through our doors:
Initial Visual Inspection
Our experts start with a detailed visual examination, assessing everything from the case, dial, and hands to the bracelet and clasp. We look for obvious signs of forgery like incorrect engravings, misshapen logos, and disproportionate cases.
Movement Analysis
Every luxury brand has a distinct movement style. We open the case back to inspect the internal movement, which is often where counterfeits fall short. Genuine movements are highly complex and finished to perfection. Any deviation in parts, finishes, or placement raises a red flag.
Serial and Reference Number Verification
We cross-reference the watch’s serial and reference numbers against manufacturer records and known databases. Repeated or mismatched numbers are a common sign of a counterfeit.
Material Testing
High-end watchmakers like Rolex, Patek Philippe, and Audemars Piguet use only the finest materials—904L stainless steel, 18k gold, platinum, and ceramic. We conduct tests to ensure that the metals, gemstones, and other materials are genuine and match the specifications of the authentic models.
FAQs: Addressing Concerns About Authenticity
Q: What if I’m unsure whether my watch is real—will I get in trouble if I bring it in?
A: If you’re genuinely unsure, don’t worry! We offer a complimentary evaluation, and if your watch turns out to be inauthentic, we will inform you privately without any repercussions, provided there is no fraudulent intent.Q: I inherited a luxury watch and don’t have papers. Can I still sell it?
A: Yes! Many clients come to us with vintage pieces or inherited watches. While paperwork can add value, it’s not required for us to provide a fair and honest offer.Q: Do you provide appraisal services (note this is not an evaluation to buy, this is a process required for insurance)
A: Yes, we work with expert appraisers that you can book an appointment with.
Trust Avior for a Secure and Honest Selling Experience
Selling a luxury watch should be a positive and rewarding experience, free from the stress of dealing with untrustworthy buyers or complicated processes. At Avior Watch Boutique, we value authenticity and transparency above all. If you’re looking to sell your genuine luxury watch, reach out to us at info@aviorjewelry.com or visit us in person for a complimentary evaluation.
